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Branded email campaigns from Power Automate

Invitations to a heat-pump open day and automatic birthday greetings – in company branding, with the right salutation and clean rendering in Outlook.

Campaign email structureLayout
Heat-pump open dayDear{Title} {Name}Register nowLegal notice | PrivacyTable layoutSafe in OutlookContent from SharePointvia Compose stepsDynamic salutationMr / Ms (German)Clear actionOne button, one goalRequired linksLegal, privacy
Invitations to a heat-pump open day and automatic birthday greetings – in company branding, with the right salutation and clean rendering in Outlook.

Starting point

Customer emails went out as plain text. For a heat-pump open day and for personal greetings, communication needed to look more professional.

Approach

  1. LayoutTable-based HTML with header, hero bar, checklist and a footer linking to legal notice and privacy policy.
  2. PersonalisationDynamic salutation (Mr/Ms in German) and content from SharePoint via Compose steps.
  3. FixesA two-column layout whose widths added up to 120% was corrected so it no longer breaks in Outlook.

Outcome

  • Consistent, professional customer emails without an external newsletter tool
  • Reusable templates for future campaigns

Technical details

Outlook renders email with the Word engine, so nested tables and inline styles are more reliable than modern CSS layouts.

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